https://www.nicole-pearson.com/mywork daily 0.75 2025-08-07 https://images.squarespace-cdn.com/content/v1/5433d5cee4b00f05b3482e6e/1548220784571-G50RKFQ0YQEMEVN6KE6M/screenshot-vimeo.com-2019.01.23-00-18-14.jpg My Work https://images.squarespace-cdn.com/content/v1/5433d5cee4b00f05b3482e6e/1548220829643-81LSWHX4DFX42IB8DMCJ/screenshot-vimeo.com-2019.01.23-00-07-09.jpg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581981195471-YUGG0SZSU4FP249MDSB8/cardboard1_2.original.jpg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1699287775410-2X19F91L0ZW9NI4BDP52/story+book.jpg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1708578457695-64Z88CG1D3HXCO92GITT/AdobeStock_324935309.jpeg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1754534539963-7TTKE4W7ALNJ0EGRKRTG/image-asset.png My Work - Web Optimization To maximize SEO and enable analytics, I am leading the process of converting case studies from a PDF document to web content, featuring a “download” CTA that continues access to the documents. https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581980775665-CIZJUPEU6XBPSYZ1H1Y7/cardboard1_2.original.jpg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/e093e84e-10e1-40e1-a57c-ef276b17fddd/Blog+Post+Substation+Design My Work - Make it stand out Every story has a hero. In the stories I write, the customer is always that hero. Read my recent blog post describing Copel’s journey to digital substation design. https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/aef4749b-748e-4f3a-845d-188c837a079d/story+book.jpg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/c56fd5cf-e9c7-45c6-b9bc-300442b494ce/Screenshot+2025-08-06+at+10.25.56%E2%80%AFPM.png My Work - Make it stand out The challenges facing the energy industry are more than headlines. They are part of our every day lives. Hear firsthand how the Iberian blackout impacted lives. https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/98e8a2d8-a3bb-4407-8aee-08f30b78b8eb/Screenshot+2023-11-06+at+11.11.09+AM.png My Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1708577522034-BA3N5KHJJL56KT0YMH8U/image-asset.jpeg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1708578181304-T7BJ4RFDZ8Q3PNVNUSA7/image-asset.jpeg My Work https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1708578346005-3DIZ293KITIBMKMNFHDE/image-asset.jpeg My Work https://www.nicole-pearson.com/the-funnel daily 0.75 2026-03-21 https://www.nicole-pearson.com/the-funnel/the-energy-industry-has-a-checkout-problem monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/37778aa1-ccca-41e9-9ed2-2b89260803d4/AdobeStock_35633898.jpg The FUNnel - The Energy Industry Has a Checkout Problem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicole-pearson.com/the-funnel/ai-is-fast-but-clarity-still-wins monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/033c4f36-8dfe-4775-8957-d554083a9a97/AI+Equation.png The FUNnel - AI is fast. But Clarity Still Wins. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicole-pearson.com/the-funnel/where-theres-a-wheel-theres-a-way monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/811a0178-7c77-4945-a3cd-7856d30e104f/Screenshot+2023-10-23+at+9.20.29+AM.png The FUNnel - Where There's a Wheel, There's a Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicole-pearson.com/the-funnel/avocados-or-guacamole monthly 0.5 2021-05-05 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1620246938072-0JGFDW2V7X7PSINU13ZD/avo+only.jpg The FUNnel - Avocados or Guacamole https://www.nicole-pearson.com/the-funnel/boxers-briefs monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1618342952202-JXNFD6NJFEFQABABILR7/AdobeStock_242645818.jpeg The FUNnel - Boxers or Briefs? https://www.nicole-pearson.com/the-funnel/tag/marketing+strategy monthly 0.5 https://www.nicole-pearson.com/gridguardians daily 0.75 2024-06-11 https://www.nicole-pearson.com/powerfulconnections daily 0.75 2024-06-21 https://www.nicole-pearson.com/resume daily 0.75 2026-03-09 https://www.nicole-pearson.com/awards daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1615257445736-JYSRSCTEI10F2ZKFYER1/mea+logo.png Awards “Never Normal” Video, Silver 2020 Coronavirus Communication https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581975762661-60MAQEDNQRE7KMKVAQWW/hermes.jpg Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581976640798-O88ZKZMGR4I3AC3KJD22/Logo.png Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581976936773-2JVQ3SOFZEIM71Q65G5C/ema.jpeg Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581977476971-0IKFJIZ2GPATG75487E8/gold.jpeg Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1615257564694-NIOEJRG6JUNZJCGE8F1A/ema+logo.png Awards “Never Normal” Video, Leader 2020 B2B Video https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581975387023-PI7404KMG51H59UIP7WT/hermes.jpg Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581976666009-ZP1MBVO5AK4B889NAK62/Logo.png Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581977141536-NOF5IOLGB21LBKF6B09N/com.png Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581976068119-0AGV9X1Y0YHMQ7UKQLPG/hermes.jpg Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581976671851-YE03OEY3LOH5XXTB22QO/Logo.png Awards https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/1581977199135-2E9G2FN242KGQ6RS5AMD/com.png Awards https://www.nicole-pearson.com/say-hi daily 0.75 2023-10-23 https://www.nicole-pearson.com/aboutme daily 1.0 2026-03-21 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/a75534be-76a6-460d-bd9c-c430e7370b00/NP_Option_2.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicole-pearson.com/vibe daily 0.75 2023-10-20 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/ff5c206c-b1fd-4dc3-86ed-018e161a98b7/IMG_4013.jpeg My Vibe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicole-pearson.com/events daily 0.75 2024-06-11 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/fc83a616-f093-4558-b757-9338e15f2e48/event.jpeg Events https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/fc83a616-f093-4558-b757-9338e15f2e48/event.jpeg Events https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/698b8898-220d-464e-a51f-d69ee3d6d555/workforce+summit+image.png Events We created a gamified, interactive exercise that served as the backbone of the summit. An asset map used relevant steps in the workforce development planning process and was accompanied by a set of 11 cards that provided additional information for each of these critical pieces of workforce planning. Working together with communities of diverse needs, participants learned from one another and expert speakers. The result was a customized plan to take back to their communities with immediate actions to take. https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/b8b34266-9709-4535-8555-eac3678e0d43/Screenshot+2024-06-10+at+6.52.52%E2%80%AFPM.jpg Events Another goal of this experience was to empower participants to take their new knowledge and tools back to their communities and engage key stakeholders in their workforce planning. A digital toolbox was created and shared with participants, which included a survey and CTA that supported our team’s engagement goals. Based on the survey, participants ranked this event as a top learning experience, with almost 100% stating they felt equipped to have an immediate and longer term impact on their communities. https://www.nicole-pearson.com/data daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/0c36df19-5f27-40c6-a61e-58cea88fa3e6/Screenshot+2024-06-10+at+7.08.59%E2%80%AFPM.png Data - Table of (dis)Content Asking users and prospects to scroll through a PDF isn’t the best experience. Bulky documents also make tracking engagement and impact almost impossible. https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/a5110f29-54e4-434c-9b7b-f381ab7879e6/Screenshot+2024-06-10+at+7.18.37%E2%80%AFPM.png Data - Interactive Insights As a communicator, I always ask “who is it for?” and “how do we know it’s working?” In this case, we were recruiting global automotive OEMs and suppliers to the state of Georgia, as well as providing industry information to our community partners. Through this interactive, self-guided journey through Georgia’s automotive industry, we not only offered insights, but also gained insights through analytics. Click to check it out. https://www.nicole-pearson.com/digital daily 0.75 2024-06-11 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/f2cd17c4-1eb8-444e-9050-4254803d2932/h2.png Digital https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/6c1f9689-2b89-47e3-a0b7-16af68d261c8/be.jpg Digital https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/4dd88f33-68b5-48f1-b84f-4e34389de56d/home.png Digital https://www.nicole-pearson.com/partners daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/ad8555be-1d98-459d-b127-b1333065edfb/Screenshot+2024-06-10+at+10.17.30%E2%80%AFPM.png Partners https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/e931354a-3c80-4dd5-9ff1-56f6d82c13e5/Picture1.png Partners https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/8c33b349-4fe6-4aab-abd1-205c5d1e2824/Screenshot+2024-06-10+at+10.32.27%E2%80%AFPM.png Partners https://www.nicole-pearson.com/heroes daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/00a74473-f1bf-4b01-873c-62644e07e79f/Screenshot+2024-06-20+at+2.26.17%E2%80%AFPM.png Highlighting Heroes https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/04d10146-72e2-4917-9d01-a90e8eb9e2b6/Screenshot+2024-06-20+at+3.50.06%E2%80%AFPM.png Highlighting Heroes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/2b7913e5-5a28-4617-b079-d457358d66c0/Screenshot+2024-06-20+at+2.31.49%E2%80%AFPM.png Highlighting Heroes https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/9f2c1e0f-6d23-44c5-8728-dd7650ce8ec5/Screenshot+2024-06-20+at+2.37.32%E2%80%AFPM.png Highlighting Heroes https://www.nicole-pearson.com/empowered-teams daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/56cfb17d-3df7-42a2-84a0-8653af23611b/enablement.png Empowered Teams https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/6c1f9689-2b89-47e3-a0b7-16af68d261c8/be.jpg Empowered Teams https://www.nicole-pearson.com/segments daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/ce3a1fb2-beda-4b55-911d-22197e5ae706/billing.png Segmenting for Success https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/38bb79d3-1f51-4355-a5b1-f68a3ef93a93/Screenshot+2024-06-20+at+11.52.21%E2%80%AFPM.png Segmenting for Success https://images.squarespace-cdn.com/content/v1/5e44d782e31ed2470354ed00/2b5eaaaf-3cbd-46cf-b396-fad26fbfd597/social+small+biz.jpg Segmenting for Success