From Information Overload to Intentional Insights
Georgia has a fantastic story to tell about their key industries and A LOT of data to back it up. Keeping valuable information in PDF documents isn’t a great user experience and makes it almost impossible to track engagement and impact. In collaboration with our research team and industry specialists, I led the development of web-based, interactive industry insights that empowered users to get right to the point, easily share it, and access our team of experts with one click. My team was able to continually improve the design and content through analytics, which showed consistently increasing engagement with these new digital resources. Don’t get me wrong, detailed reports have their place in the user journey - they just don’t belong at the top of the funnel!
Table of (dis)Content
Asking users and prospects to scroll through a PDF isn’t the best experience. Bulky documents also make tracking engagement and impact almost impossible.
Interactive Insights
As a communicator, I always ask “who is it for?” and “how do we know it’s working?” In this case, we were recruiting global automotive OEMs and suppliers to the state of Georgia, as well as providing industry information to our community partners. Through this interactive, self-guided journey through Georgia’s automotive industry, we not only offered insights, but also gained insights through analytics. Click to check it out.