Career Highlights          

Bentley Systems, Director, Energy Product & Industry Marketing, 08/24 - present

  • Lead a new marketing team responsible for global go-to-market strategies for an energy software portfolio, delivering a 32% YTD increase in MQLs and supporting ARR growth.

  • Direct coordinated sponsorship, event, digital, paid media, and PR strategies to align with growth priorities, creating unified messaging and stronger engagement across channels.

  • Implement a marketing framework that integrates analytics, customer insights, and competitive intelligence into strategy and execution — increasing campaign engagement by 28%.

  • Establish the organization’s standardized marketing processes and tools, enabling agility, cross-functional communication, and KPI-driven performance reporting supported by marketing analytics.

  • Champion team growth through an inclusive talent development plan that builds marketing skills, deepens product expertise, and supports employees in achieving their career goals.

Georgia Power, Marketing & Communications Leader, 09/22 - 1/24

  • Built and led the marketing and communications team for regulated and unregulated programs, increasing participation by 38% and strengthening engagement among all customer segments.

  • Directed residential customer strategies, empowering senior managers and their teams to deliver campaigns for energy efficiency, rate plans, and home services that increased revenue and satisfaction.

  • Led strategic initiatives across PR, advertising, and digital — to strengthen brand reputation, deepen trust, and improve consistency. 

  • Drove the integration of research and analytics to inform segmentation, guide strategy, and optimize channels and messaging, while improving internal communication through performance dashboards.

  • Fostered a culture of development and learning through coaching and individual growth plans, enhancing expertise and building a strong pipeline of future leaders.

Georgia Power, Manager, Product Management, 06/21 - 09/22

  • Directed product managers in developing residential product life cycle strategies, multi-channel marketing plans, and full-funnel content development, generating $2.5M in annual net income.

  • Applied customer insights to shape product messaging, create personalized user experiences, and launch segment-specific digital campaigns, boosting product enrollments and NPS.

  • Partnered with customer service and call center leaders to optimize customer contacts, equipping teams to position and sell home services, rate plans, and energy efficiency programs more effectively.

Georgia Power, Marketing Manager, Community & Economic Development, 06/15 -  06/21 

  • Built and led a new team to deliver marketing strategies promoting community and economic development services, positioning Georgia as the premier business location, and Georgia Power as the preferred energy provider — driving 20–25% YoY lead growth and improving competitive customer choice results.

  • Led a full brand transformation — rebuilding the website, launching social media, and creating an immersive brand experience in the physical meeting space, earning multiple industry awards.

  • Increased leads by 40% from digital campaigns and sponsored events by turning channels and live engagements into targeted lead generation platforms.

Georgia Power, Business Development Director, Economic Development, 06/15 -  06/21 

  • Secured 100+ business expansions or relocations, generating $240M in capital investment and creating 4,500+ jobs statewide, strengthening long-term economic vitality.

  • Drove 20%+ YoY growth in qualified leads through strategic relationships, targeted marketing and sales strategies, industry partnerships, speaking engagements, and trade events.

  • Represented Georgia Power in competitive site selection processes, collaborating with state agencies and stakeholders to secure high-value business locations in customer choice markets.

Georgia Power, Assistant to the VP, Supply Chain Management,  02/06 - 05/07

Served in a chief-of-staff role to advance supplier diversity and development, strengthen internal communications, and align employee engagement initiatives with enterprise and supply chain goals.

Southern Company, Senior Communication Specialist, 03/01 - 02/06

Created marketing and communication strategies that positioned the unregulated energy marketing division as the preferred wholesale energy provider in the Southeast, supporting consistent growth in net income.

Additional Experience:

Georgia State University / Adjunct Professor, Marketing Department, Robinson College of Business, 1/2017 - 1/2022

  • Instructed and mentored business students in a marketing course focusing on topics including narrative development, persuasive communication, personal and organizational credibility, and emotional intelligence.

Alliance Theatre / Loaned Executive by Georgia Power, Interim Marketing Director, 1/2020 - 3/2020

  • Developed creative marketing strategies and content to increase ticket sales and subscriber engagement.

COMMUNITY LEADERSHIP    

East Cobb Middle School PTSA, President, 2023-2025
ChooseATL, Advisory Council Member, 2017 - 2019
French American Chamber of Commerce, Board Member, 2008 - 2015
United Cerebral Palsy of Georgia, Board Member and Marketing Committee Chair, 2005-2007
Everybody Wins! Atlanta, Board Member and Marketing Committee Chair, 2005-2008
LEAD Atlanta, Graduate, Class of 2005

FEATURED SPEAKING ENGAGEMENTS

Georgia Power, “LinkedIn for Business Development” Seminar, Featured Speaker, 2019
Georgia Power, “Presenting with Purpose” Seminar, Featured Speaker, 2019
Georgia Marketing Summit, "Social Media Marketing” Panel Member, 2019
SXSW, “Beyond Video” Panel Member, 2018
International Association of Business Communicators, "Developing Award-Winning Campaigns” Panel Member, 2015

EDUCATION      

MBA, Georgia State University, Marketing Concentration
BSBA, The Ohio State University, Double Majors in Marketing and International Business, Minor in French

AWARDS        

Gold Hermes Creative Award, Association of Marketing & Communication Professionals
“SelectGeorgia.com" in the category of B2B Websites

Platinum Hermes Creative Award, Association of Marketing & Communication Professionals
"GA Experience VR App," in the category of Virtual Reality
"Georgia Experience Center" in the category of Interactive Brand Experience

Awards of Distinction, Communicator Awards
B2B Website Design
Virtual Reality, Best Use of Immersive Video
Virtual Reality, Business Mobile App

Award of Excellence, Communicator Awards
Interactive Marketing

Gold Awards, MarCom Awards
B2B Website Design
Virtual Reality, Business Mobile App

Platinum Award, MarCom Awards
"Georgia Experience Center" in the category of Interactive Brand Experience

Summit Emerging Media Awards, Emerging Media Leader

IABC Gold Quill, “Summer Movie Series” - in the category of Direct Mail

CERTIFICATIONS & TRAINING

Product Marketing Certification, Pragmatic Institute
Google Analytics Certification, Google Fundamentals of Adobe Target Course, Adobe Learning Services
Digital Marketing Certification, HubSpot Academy
The Power of SEO MasterClass, MarketingProfs
Leading Your Team Through Change, Mike Derezin
5 Voices Leadership Training Program, Giant Worldwide