Career Highlights
Bentley Systems, Director, Energy Product & Industry Marketing, 08/24 - present
Lead global product and industry marketing for Bentley’s energy infrastructure software portfolio, positioning engineering and digital solutions used by utilities worldwide to plan, design, and modernize the electric grid. Own global go-to-market strategy, portfolio positioning, and industry campaigns supporting transmission, substation, and grid modernization solutions. Partner closely with product, engineering, and sales leadership across North America, EMEA, and APAC to translate complex grid technologies into market narratives that resonate with utilities navigating electrification, infrastructure expansion, and the energy transition.
Georgia Power, Marketing & Communications Director 09/22 - 1/24
Led enterprise marketing strategy for customer programs and infrastructure initiatives at one of the nation’s largest investor-owned utilities, aligning marketing with regulatory priorities, operational strategy, and long-term grid investment. Directed performance marketing, market research, and sales enablement initiatives that increased program engagement 32% and brand awareness 38%, while building data-driven frameworks connecting marketing performance to revenue growth, infrastructure utilization, and customer outcomes.
Georgia Power, Manager, Product Management, 06/21 - 09/22
Led product marketing and lifecycle strategy for regulated and competitive energy programs, guiding cross-functional teams in demand forecasting, positioning, and go-to-market execution. Developed integrated marketing strategies combining segmentation, digital engagement, and targeted messaging, generating $2.5M in annual net income while improving program adoption and customer satisfaction.
Georgia Power, Marketing Manager, Economic Development, 06/15 - 06/21
Directed B2B marketing strategy supporting Georgia’s economic development efforts to recruit energy-intensive industries and large-scale capital investment. Built research-driven campaigns positioning Georgia as a premier destination for business expansion, generating 20–25% annual growth in qualified leads and contributing to $240M+ in capital investment and more than 4,500 new jobs.
Georgia Power, Business Development Director, Economic Development, 06/15 - 06/21
Partnered with domestic and international companies evaluating Georgia for major investment, leading business development and marketing strategies that resulted in more than 100 new business locations statewide. Worked closely with state and local leaders to guide companies through site selection, infrastructure planning, and incentive negotiations, positioning Georgia Power as a strategic partner in energy and economic growth.
Georgia Power, Chief of Staff, Supply Chain Management, 02/06 - 05/07
Supported executive leadership in advancing enterprise supply chain initiatives, including supplier development, internal communications, and organizational alignment. Helped drive strategic priorities across procurement and operations while strengthening engagement across internal teams and external partners.
Southern Company, Senior Communication & Marketing Specialist, 03/01 - 02/06
Created marketing and communication strategies that positioned the unregulated energy marketing division as the preferred wholesale energy provider in the Southeast, supporting consistent growth in net income.
Additional Experience
Georgia State University / Adjunct Professor, Marketing Department, Robinson College of Business, 1/2017 - 1/2022
Instructed and mentored business students in a marketing course focusing on topics including narrative development, persuasive communication, personal and organizational credibility, and emotional intelligence.
Alliance Theatre / Loaned Executive by Georgia Power, Interim Marketing Director, 1/2020 - 3/2020
Developed creative marketing strategies and content to increase ticket sales and subscriber engagement.
Community Leadership
East Cobb Middle School PTSA, President, 2023-2025
ChooseATL, Advisory Council Member, 2017 - 2019
French American Chamber of Commerce, Board Member, 2008 - 2015
United Cerebral Palsy of Georgia, Board Member and Marketing Committee Chair, 2005-2007
Everybody Wins! Atlanta, Board Member and Marketing Committee Chair, 2005-2008
LEAD Atlanta, Graduate, Class of 2005
Education
MBA, Georgia State University, Marketing Concentration
BSBA, The Ohio State University, Double Majors in Marketing and International Business, Minor in French
Awards
Gold Hermes Creative Award, Association of Marketing & Communication Professionals
“SelectGeorgia.com" in the category of B2B Websites
Platinum Hermes Creative Award, Association of Marketing & Communication Professionals
"GA Experience VR App," in the category of Virtual Reality
"Georgia Experience Center" in the category of Interactive Brand Experience
Awards of Distinction, Communicator Awards
B2B Website Design
Virtual Reality, Best Use of Immersive Video
Virtual Reality, Business Mobile App
Award of Excellence, Communicator Awards
Interactive Marketing
Gold Awards, MarCom Awards
B2B Website Design
Virtual Reality, Business Mobile App
Platinum Award, MarCom Awards
"Georgia Experience Center" in the category of Interactive Brand Experience
Summit Emerging Media Awards, Emerging Media Leader
IABC Gold Quill, “Summer Movie Series” - in the category of Direct Mail
Certifications
AI for Product Marketing, Product Marketing Alliance
Product Marketing Certification, Pragmatic Institute
Google Analytics Certification, Google
Fundamentals of Adobe Target Course, Adobe Learning Services
Digital Marketing Certification, HubSpot Academy
The Power of SEO MasterClass, MarketingProfs
Leading Your Team Through Change, Mike Derezin
5 Voices Leadership Training Program, Giant Worldwide