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Nicole Pearson

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Where There's a Wheel, There's a Way

October 23, 2023

We like to be comfortable, which is why we’re so particular about our office chairs. But have you ever wondered why office chairs have wheels when most other chairs do not? The success of an office chair goes beyond comfort. The wheels are what give it purpose.   

We get comfortable in our routines, just like we do in our chairs. But life is constantly changing and the need to adapt is more important than ever. The wheels on our office chair remind us of that.  

Those wheels: 

  • Give us the freedom to move around and adjust our position. That chair may be comfortable, but being able to shift our focus and work from a different location helps us be more creative and productive.  

  • Empower us to change our perspective, which can be crucial when we’re stuck on a problem or need to find a new approach to something. 

  • Represent our ability to be versatile and adaptable. Regardless of where we are sitting or what team we’re on, it’s who is sitting in that chair that truly makes us successful.  

As we navigate through constant change, embrace your ability to grow, move, and adjust your perspective - Do you have your wheels on?

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Avocados or Guacamole

May 5, 2021

Here are three avocados.

or

Here is our family’s famous recipe for the best guacamole you’ll ever taste! It’s made to be enjoyed with friends and family - accompanied by a cold margarita. To start, you’ll need three avocados.

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or

Story

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Boxers or Briefs?

April 13, 2021

Here’s how the boxers vs. briefs debate goes down in a marketer’s world:

Client: “Hey, we need to engage our audiences more. Let’s create a social media campaign.”

If you’re a boxers kind of marketer, you enthusiastically agree, listen to their great ideas, and maybe ask a few questions. Then you eagerly begin the creative journey. You share a draft. You make revisions. You share another draft. You make more revisions. This repeats. Frustration. Time wasted. Jab. Jab. Jab. Jab.

If you’re a briefs kind of marketer, you ask the tough questions. “Who is it for?” “Why are we doing this?” What will our audiences get from it?” “What do we want them to do as a result?” “How will we know we’re successful?” You have a marketing brief and you get. it. done. Details are determined. Direction is confirmed. You deliver a winner! TKOOOOOOOOOO!!!

No, it isn’t always easy. Sometimes the jabs come with the briefs too. But which one are you?

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Where There’s a Wheel

Boxers or Briefs

Avocados or Guacamole

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