Digital-first Engagement

Data + Story = B2B Success

I led the redevelopment of this B2B website, marketing professional services and positioning our team as trusted advisors and thought leaders. The results? Self-service site updates, tracking and reporting, increased user engagement, and increased organic lead generation. Check it out here.

Empowering Our Team to Tell the Story

I created a password-protected, self-service, internal website that housed the collateral, talking points, presentations, (and more!) that our team needed to cohesively represent our brand and tell our story.

Connecting with Our Customers

I created the organization’s social media strategy and oversaw the development and publishing of the content. I integrated a storytelling approach with channel- and audience-specific content for this niche industry. The strategy I developed is still in use today and can be seen on Facebook, Instagram, and LinkedIn.