Account Managers: Single Point of Content

You say tomato, I say to-mah-to. But when it comes to a brand, we should all be reading from the same script. A great marketing strategy includes a strong sales enablement component - including easy access to sales toolkits, collateral, and relevant data and information.

Launch People, Then Product

In our energy solutions organization, we had hundreds of account-facing colleagues. They each interacted with accounts of different types and sizes. As we worked toward simplifying our portfolio into more comprehensive solutions and cross-selling initiatives, it was key that everyone understood the solutions and how to talk about them. Our sales enablement and internal communication strategy included webinars, dedicated account team channels on our internal social media site, targeted internal e-mail campaigns, easy access to collateral, FAQ documents, talking points, presentations, and more! The engagement with our digital resources skyrocketed! (links unavailable for public view)

Embody the Brand

With our Community & Economic Development account team spread throughout the state and, often, around the world, access to information was key. I built a responsive, mobile site that only required a password - making it accessible from any device in any location. The site housed industry-specific sales collateral, templates, tradeshow toolkits, key messages, a marketing request form, and much more. Not only did the site increase consistency in how we communicated it also cut down on time-consuming requests for the marketing team. (link unavailable for public view)