We’re the Helpers, Not the Heroes

Often we wrestle with how to explain our business and make our information more memorable. Throughout history, all great stories have one thing in common - a hero. As storytellers, our job is to make prospects and users the heroes who triumph over challenges. Our solutions are the reliable sidekicks and secret weapons, empowering the hero to achieve success with confidence. Here are a few examples of how this plays out in the B2B world.

Powerful Partnerships

Matt, a Georgia Power Community Development Manager, doesn’t just walk alongside Robbie, his customer, in this video. Through their partnership and over many months, Matt provided the tools and services that Robbie needed to fill a building and fill a need for jobs in his community. Through this short video, we strengthened our position as a partner and highlighted how our tools and services can be used for success. This video was ultimately part of a targeted digital campaign, based on Matt’s assigned region, and resulted in organic leads for future community projects. Click here to watch.

Discover how Georgia Power’s engineering services made this hometown a hero. Visual examples of our team’s work and a behind-the-scenes Q&A made this a popular piece of content among our key partners. Click here to see for yourself.

As economic developers, we have something big to sell - the state of Georgia. All 159 of Georgia’s counties have something special, and finding the perfect fit is one of the main services we offer. In this story, Textron - a growing business - is the hometown hero. For Georgia, it’s a success story about how our communities can get creative in meeting workforce needs. Workforce is the top concern among businesses and this story is a memorable way to build confidence in Georgia’s solutions to this challenge. Click here to read.

It’s all about relationships. When generating leads in the world of economic development, site selection consultants are a main source of projects. Competition for their attention among and within states is fierce. In this story, we rode all the to the top with key partners. This was used in lead generation marketing initiatives that targeted similar site selection consultants, resulting in increased credibility, increased leads from this segment, and a great time telling this story! Click here to watch.