“Storytelling is the most powerful way to put ideas into the world today.”
― Robert McKee
Every story has a hero. In the stories I write, the customer is always that hero. Read my recent blog post describing Copel’s journey to digital substation design.
Story. Narrative. Words we hear a lot as marketers. But what does that look like in a business environment? How can we repeat impactful storytelling over and over again? I led a project in collaboration with an agency to create a structure that would allow us to do just that.
The challenges facing the energy industry are more than headlines. They are part of our every day lives. Hear firsthand how the Iberian blackout impacted lives.
Read an example of how my approach to storytelling turned pages of data into a memorable narrative.